NEW YORK, US - JAN. 4, 2025: Professional bull riders thrilled spectators at Madison Square Garden during the PBR Unleash the Beast event on Saturday, Jan. 3.Established in 1992 by 20 visionary bull riders, Professional Bull Riders (PBR) has evolved into one of America’s fastest-growing sports, celebrating bull riding as a standalone spectacle.The Unleash the Beast tour features the world’s elite riders pitted against nearly 900-kilogram bulls in a heart-pounding, 8-second battle for millions in prize money.With electrifying pyrotechnics, dynamic music, and high-octane action, PBR has captivated global audiences, earning a loyal following in countries such as the United States, Brazil, Australia, Canada, and Mexico.